He is recognized as an expert on public policy, advocacy, reputation management, and crisis management. This has resulted in designing and implementation of strategies that navigated the entry of some of the world’s largest corporations into the country and assisted many in enhancing their business in India.
Under him DTA has been associated with Global corporate brands like Coca Cola, Vodafone, McDonalds, DuPont, MasterCard, American International Group, General Motors, Emirates Group, Mars, Groupe Danone, DHL, Tetra Pak, Diageo, ABB, Ericsson, Lanxess, Thomas Cook, Roche, Baxter, RedBull, Bacardi, Carlsberg, Fosters, Eli Lilly, Sandvik, IKEA, British American Tobacco, Japan Tobacco International, Fraport, British Airways, Lufthansa, Air France.
Deepak is known for his understanding of how global corporations work. He has unparalleled knowledge of the Indian system and the way of its working, particularly in policy formation and crisis. He is a strategist and believes in pragmatic solutions.
DTA is the only Indian firm which is a member of Public Affairs Council (PAC), Washington and Deepak is also a member of the Executive Council of PAC.
He has also played a critical role in establishing relationships with International luxury brands and companies within travel and the travel retail sector.
As the Chairman of IDFS Group, he is a leading figure in the Indian travel retail scene having played a pioneering role in re-defining both the airport duty-free and in-flight duty-free market dynamics in India. He was instrumental in the success of the Delhi duty-free operations in partnership with GMR group and AER Rianta. IDFS Group also operates the largest WHSmith master franchise operation for WHSmith PLC, one of the UK’s leading retail groups, in the Indian and UAE markets and IDFS works exclusively in retailing and promoting luxury brands including P&G Prestige, L’Oréal Luxe, La Prairie, etc., in India.
In a strategic tie-up with IHG, Deepak set up a 265 room Holiday Inn, New Delhi International Airport. The hotel commenced operations in 2014.
He founded Advantage India an NGO more than 2 decades ago, undertaking a variety of CSR activities in the areas of Healthcare, Education, Livelihood etc. across India as community outreach programs for global corporates.